Copyblogger shares 12 copy creation methods
Creating your first copy is a challenging task as it requires an original idea to be implemented so that you can effectively pass on your sales message.
Copyblogger’s Kelton Reid has shared 12 methods to help brands create their first draft.
Talking about ideation, Reid says, “Magical thinking won’t get words onto the page.
In reality, the first draft of any piece of writing starts somewhere deep in the subconscious mind, when you’re sleeping or doing almost anything but staring at the blank page.
It’s like the movie Inception, a dream within a dream, that slowly makes its way into your conscious mind as if by force of nature.
Capturing it once it arises is critical, no matter how it’s wrested from your brain”.
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