Everything you need to know about marketing in 2019
The first month of the new year has already started and its high time we focus on what is happening in the marketing domain at the moment.
Forbes contributor Denise Lee Yohn has shared an article on the status of marketing activities in 2019.
Talking about the importance of marketing, Yohn says, “If marketing is so critical to business today, why is it overlooked or undervalued by so many? The way marketing has come to be defined and executed is to blame. Marketing has been reduced to customer acquisition and retention. These days, what most people consider marketing is really simply advertising. Search, email, content, and other common forms of marketing today are primarily methods for generating or maintaining awareness or repeat purchase. They are the “announcements and persuasive messages” referred to in the American Marketing Association’s (AMA) definition of advertising, and their intent is to “inform and/or persuade” people”.
Comments are closed.
