New privacy bill and its impact on marketers
As more and more concerns are shown towards the fair use of data, newer regulations are certain to be imposed.
Econsultancy contributor Patricio Robles has shared an artilcle on
US Senator Marco Rubio’s privacy bill called ADD Act and its impacts on the marketing domain.
Robles says, “The ADD Act is the first big privacy-related bill introduced in the US this year, and is one of several that will be working its way through Congress. Another proposed bill, the Data Care Act, was introduced by 15 Senators last month.
It remains to be seen which legislation, if any, will prevail, but given that lawmakers on both sides of the aisle appear increasingly dismayed with the way major companies are handling consumer data, it would seem that the likelihood of major legislation passing is growing by the day. And it’s not too early for marketers to start preparing for that day.
After all, the data – and data usage and sharing practices – that are likely to be covered by new laws will probably impact in some way the tools that marketers have come to rely on”.
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