SEO is one of the most vital elements for your business success. Planning a strong strategy that can lead you to be found in the search engines is quite essential.

Marketing Land contributor Danielle Savin has shared four building blocks of a rewarding SEO strategy.

Highlighting the importance of crawlability Savin says, “To appear in search results, your site must be found by search engines. That means if you’re starting from the ground up or have never engaged in SEO, your first task is making your site visible to search engine crawlers. One common problem here is also an easy fix: your site’s robots.txt file. Retailers and brands often neglect this little file, but adding instructions to it tells crawlers which pages you want indexed and which you don’t.

You’ll also want to show crawlers your site structure for better indexing. To do that, you may need to update and expand your sitemap or build one from scratch”.

4 building blocks to help your brand’s SEO strategy succeed

Marketing Land

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