The new year is here and most of us have already prepared our strategies to win more in the coming time. Learning about what may happen around can always help us plan out our marketing campaigns.

Entrepreneur contributor Chidike Samuelson has shared three important marketing trends we may expect in the coming days.

One of the important things Samuelson highlights is return of offline marketing. On this, Samuelson says:

Why did digital marketing become as big as it did, as fast as it did? There are a number of reasons — the wide reach of the internet, for one, and the ability to tailor marketing efforts to specific audiences. However, it was also because it was new and everyone wanted a piece of this refreshing new innovation.  

Fast forward many years later, and it is not so new anymore. In fact, it has grown so rapidly that Shopify predicts that by 2021, global retail ecommerce sales will reach $4.5 trillion. (This is a threefold jump from $1.3 trillion in 2014). The number of people buying goods and services online has also increased significantly and is predicted to climb from the 1.46 billion in 2015 to more than 2 billion in 2020.

Read full article to learn more.

3 Major Marketing Trends to Look Out for in 2019

Entrepreneur

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