A marketing and sales campaign is aimed at creating a greater impact that leads to improved sales performance. Observation and trial-error is the key to creating campaigns that get desired results.

HubSpot columnist Sean Higgins has shared five ways to help marketers create successful sales campaigns.

Higgins says, “Here’s how you can turn your sales outreach from good to great — plus some helpful email campaign templates you can implement today.

1. Built-in dial analysis

What separates the best calls on your team from the worst? If the answer doesn’t jump to mind right away, you have a problem. It’s important to know the calls that get demos and deals vs. those ending with upset prospects or hang ups.

Dial analysis tools like Rambl answer this question for you. You can see when certain topics are coming up (i.e., competition, budget, and timeline) and monitor for certain keywords (i.e., cost, specific features, and point points).

One of the best features of dial analysis is that it gives each of your reps the ability to see their performance from the perspective of listen time and follow up”.

5 Ways to Create a Crazy-Successful Sales Campaign [+ Templates]

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