Strategies To Attract More Audience With Your Content
Content marketing is growing fast as most organizations are able to achieve positive outcomes from it.
Quality content helps you attract more people to your website. To help you create such unique content, Content Marketing Institute contributor Tom Whatley has shared five ways.
Whatley says, “I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”
1. Be your content’s PR team
The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. As Perri Robinson, head of marketing at Meltwater, says, “No matter how good (your content) is, it matters how you are distributing it.”
Instead of ramping up the same old approaches, Perri and her team use a distribution strategy…”.
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