Ready to use templates give a common look to your website and its content. But blending creativity with the templates you can make your content stand out. Copyblogger contributor Stefanie Flaxman has shared three ways to help marketers improve their content marketing with templates. Flaxman says, “Here is a three-part plan to help you benefit from using templates. 1. Extract the essence A template should be a powerful teacher. When you come across an influencer outreach email outline or a popular blog post format, study why the template appears to be effective. How does it... [...]

MOZ contributor Britney Muller has published sixth chapter of MOZ’s Beginner’s Guide to SEO. The chapter is titled ‘Link Building & Establishing Authority’. Introducing the chapter, Muller says, ” In Chapter 6 of the new Beginner’s Guide to SEO, we’ll be covering the dos and don’ts of link building and ways your site can build its authority. If you missed them, we’ve got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be sure to let us know what you think... [...]

A clear and concrete marketing strategy helps you drive your marketing efforts in the right direction. To form such a strategy you need to correctly analyze the needs of the market and plan your efforts accordingly. Forbes contributor Mike Kappel has shared six tips to help marketers spice up their marketing strategy. Kappel says, “It’s never too late to evolve and revise your marketing strategies. Check out the methods to spice up your strategy listed below, so your startup doesn’t sink! Keep Up With Trends As times change, so do trends. As a serial entrepreneur, I know this all too... [...]

AdWeek is hosting a webinar on ‘A Crystal Clear Approach to Visual Marketing: How Computer Vision Will Change Your Strategy’ on Tuesday, January 29 at 1.00 pm EST. The AdWeek team says, Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision and image recognition to gain an edge and ensure your campaigns stand out.  Join... [...]

A Microsoft Office version had an animated character called Clippy. He gave hints and tips for using the features of MS Word, etc. But Microsoft retired Cippy several years ago. What has he been doing since then? Our friends at Spiceworks.com did some digging and got the answer. Clippy Could Use Some Help Spiceworks.com  [...]

The Rainmaker’s Sonia Simone has published a podcast on ‘Real Talk about Generating High-Quality Content’ with Ronell Smith. Simone says, “Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell about: Where to put your time and energy in the quest for “great content” Ronell’s somewhat surprising definition of content Why chasing too many trends in your topic can damage your authority A “negative” content... [...]

Securing the first customer is a big win for your new business. Entrepreneur team has published a video featuring Jeff Rose and Noah Kagan advising marketers on how to grow a business. The Entrepreneur team says, “In this video, Entrepreneur Network partner Jeff Rose talks about a few lessons he has learned while launching original products and building an audience. Rose cites Noah Kagan, of AppSumo and the marketing and business blog, OkDork.com. Kagan says, show one person what to do first, and from there, you can see what gaps are there for you to fill and improve upon. So, if you... [...]

Achieving growth in sales is a goal every organization sets at the beginning of each new year and puts in the best efforts to achieve those goals. And as we know the goals set with right planning help us to make more sales. Entrepreneur contributor Mike Schultz has shared a five-step process to help marketers set and achieve their sales goals. Schultz says, “Now that it’s 2019, sellers, managers and leaders are busy setting goals for the year. Many tackle this with the SMART (specific, measurable, achievable, relevant and time-bound) goal framework. Good start,... [...]

Amazon UK is seeking businesses that don’t already have a business account at Amazon. And they are offering businesses like yours a significant discount on your first purchase in your new account. If you don’t have a business account, you can open one at no cost and then take advantage of this sale. Sale ends 16 February. Open an Amazon UK Business Account  [...]

Forrester has put online an on-demand webinar on ‘Predictions 2019: The Year Transformation Goes Pragmatic’. Sharing the highlights of the webinar, Forrester team says, “What major dynamics will impact your firm in the year ahead? Join hosts Victor Milligan, chief marketing officer, and Carrie Johnson, chief research officer, for Forrester’s predictions 2019 online event. Forrester thought leaders share insight into topics such as the evolving role of the CMO and CIO, digital transformation, customer and employee experience, Zero Trust security, artificial intelligence and more”. Predictions... [...]