Improve Your B2B Marketing With This Guide
Your business-2-business (b2b) marketing process is incomplete without the right technology integration. You need to stay alert on how search engines treat your site and the kind of reviews for you posted online.
MOZ contributor Miriam Ellis has shared a guide to help b2b agencies improve their marketing efforts.
Introducing her article Ellis says, “Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO?
If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital. These may be the types of companies that make best-of B2B lists, but today let’s explore another realm in which a physical business you promote is eligible to be marketed both locally and as a B2B.
Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article”.
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