What Is Neuromarketing And How Can It Change Marketing Industry
HubSpot has published an article on Neuromarketing and its usefulness.
The company describes Neuromarketing as a blend of neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns.
Cifford Chi has shared three examples of successful integration of neuromarketing in the brand promotion.
Chi says, “To help you envision a world where neuromarketing is widespread, here are three practical ways brands can nail their marketing with the help of some neuroscience.
1. Brands could prove storytelling is the key to emotional resonance.
When Shane Snow, an author, journalist, and co-founder of Contently, first tried out the INBand to see what the neuromarketing fuss was all about, the CEO of Immersion Neuroscience, Dr. Paul Zak, played this advertisement for him”.
How Neuromarketing Could Revolutionize the Marketing Industry
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