Social media has made it possible for the brands to easily and quickly promote their products and services to millions of people around.

With the selection of right social channel, by creating strong marketing campaigns you can improve your ecommerce sales.

Entrepreneur contributor Lucas Miller has shared four ways to help marketers get more ecommerce customers using social media.

On getting new customers, Miller says, “Here are a few ideas to help you find them among the social media crowds:

1. Take advantage of all of Facebook’s nifty tools.

Though most companies have a Facebook page and use the platform for paid advertising, few have taken the time to figure out how useful some of the platform’s analytic tools actually can be. 

If you set up a Facebook pixel to track your website traffic (and online store purchases), you can later use that data to target your social media advertising directly at the people using your site”.

4 Simple Ways to Use Social Media to Find ‘Warm’ Ecommerce Customers

Entrepreneur

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