The images that you share on social media site should be such so that they bring in desired impact in terms of revenue.

A few years back Facebook created open graph protocol to extract title, images, URL, and meta-information from web pages for displaying in social media posts.

HubSpot contributor Lindsay Kolowich has shared a comprehensive guide on using the open graph tags to optimize blog images on the social media sites.

Kolowich says, “Depending on the type of media you’re posting — image, video, infographic, or just text — you might find a need for other OG tags as well to further customize the OG that appears on your social media feed once you post your content. Here are a few of them:

  • “og:image:width” — This OG tag is nested within the image tag, allowing you to define the specific width of your feature image in your social media post.
  • “og:image:height” — This tag is nested within the image tag, allowing you to define the specific height of your feature image”.

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

HubSpot

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