As data has become the heart of all our marketing and branding efforts, we need to be cautious in its handling. Also the customers’ trust depends on how protectively we treat their data.

The Marketing Land contributor Sam Bocetta has shared three ways teamwork can help you protect the data.

Bocetta says, “A recent report by Forbes revealed that nearly 40 percent of organizations who have been acquired or went through a merger said they found a cybersecurity issue during the due diligence period after the purchase or acquisition. Perhaps the most exceptional case was Verizon’s acquisition of Yahoo.

Data breaches notwithstanding, there are countless issues that arise when integrating business systems. It’s often messy, buggy, and prone to vulnerabilities. When it comes to cybersecurity, extra care should be given to systems integration.

What digital marketers need to know about security

It’s apparent that partnerships can be a path to success for small businesses and their marketing teams. But domain and hosting providers, like GoDaddy and companies like it”.

Cybersecurity for marketers: Teamwork is key to protect data

Marketing Land

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