Creating an email database is important to reach out maximum number of people and brief them on your offers. One of the ways to have them in your database is by making them subscribe and the other way is to find email addresses.

Econsultancy columnist Robert Massa has shared five tips to help you collect customers’ email addresses from various sources.

Mass says, “In this brave new world, email is the retailer’s lifeline, and the subtle art of acquiring your prospects’ email address is the key.

Here are five top tips on how to earn your customers’ email addresses.

1. Timing is everything

Email capture is a key goal when interacting with a new prospect, but that doesn’t mean you should bombard them the minute they get to your site. Our research at BounceX suggests that overlays and other subscription material shouldn’t appear within the first minute a prospect is on your site. If you cut to the chase too early, there’s a significant drop in conversion rates. This is because poorly timed overlays can interrupt the customer experience, distracting the customer and taking their mind off the great content you’re offering them”.

Five dos and don’ts for capturing customer email addresses on retail websites

Econsultancyhttps://econsultancy.com

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