Having a strong online presence is essential for reaching out maximum number of Internet users. Social media sites play key role in enabling you to have a big network that can be utilized for achieving more online sales.

Entrepreneur contributor Luis Garcia has shared four social media marketing tips to help you improve your online presence. These tips are based on the social media success secures by Eliot Robinson, a basketball fan.

Garcia says, “Instagram has become a business hub and marketing tool that can help you, as an entrepreneur working anywhere in the world, expand your influence far and wide. Take the example of a rabid basketball fan and amateur player I know.

Eliot Robinson (@eliot) is a social media influencer and entrepreneur who started the online basketball community Dunk (@dunk) on Instagram. In the past year, he initiated a movement on Instagram that now involves tens of thousands of people, gathered together under the simple symbol of a  ✪. Too simple to be true? It wasn’t! 

Growing up, Robinson told me, he realized — as do so many other young men  — that he was never going to make it to the NBA”.

4 Social Media Marketing Tips to Improve Your Online Presence

Entrepreneur

Sharing is caring