Influencer Marketing Is About Relationships, Not Buying Media [Video]
Influencer marketing has become an important form today. It provides you an opportunity to have an influencer, someone with authority, market you.
With influencer marketing you can promote your brand and improve your sales.
The Entrepreneur magazine team has published a video titled ‘Influencer Marketing Is About Relationships, Not Buying Media’ featuring
Nick Ingate, the CMO of advertising company ‘The Projects’.
Entrepreneur team says, “Ingate notes that when involved in media buying, you should keep in mind that it is not a purely transactional activity. It’s also about developing a relationship.
Ingate emphasizes the importance of working with brands that are forwarding society and doing something that will improve the world. Some campaigns, he mentions, which are particularly prominent in The Projects’s portfolio, are the brands of Equinox and Absolut Elyx”.
Influencer Marketing Is About Relationships, Not Buying Media
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