Email is an efficient tool that helps you turn the prospects into customers by providing them a reason to make a purchase. A well-crafted email gets you higher response rate and helps you enhance your sales.

Econsultancy columnist Rebecca Sentance has shared an useful article on ‘how not to send sales emails’.

Sentance says, “We can do wonderful things with marketing technology these days.

Thanks to innovations like lead tracking tools, customer relationship management (CRM) systems, data collection and automation, people working in sales, marketing and advertising have an unprecedented ability to understand who is visiting their product or website – and target them with precision.

However, it isn’t always a good idea to show off how much you know about a potential customer. About three weeks ago, I clicked on a link in an email from a content marketing company (who shall remain unnamed). I actually thought I’d managed to filter out their emails, but apparently this one slipped through. It was a survey about publishing, so I clicked on it, before quickly realising that I wasn’t their target audience”.

How not to do sales emails (please stop stalking me)

Econsultancy

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