Skills of the Modern Marketer [Report]
Econsultancy has released a new report titled ‘Skills of the Modern Marketer’. This report highlights the challenges and opportunities that today’s marketers are getting.
The Econsultancy team says, “This report will identify the key issues, challenges and
opportunities around the evolving skills of modern marketers in response
to the rapidly changing digital marketing and media environment.
It expands on Econsultancy’s Modern Marketing Model (M3) by examining the key skills required to be successful in marketing organisations.
It is based on a series of in-depth interviews with marketing leaders, a quantitative study of over 500 marketers and a review of the academic and professional literature related to marketing skills”.
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