Amazon has created a new strong alternate option for the online advertisers with the availability of Amazon Ad platform. It has put Amazon next to only Google and Facebook in the online advertising domain.

It means that we should consider advertising on Amazon.
HubSpot has published a useful guide to help you understand and utilize the Amazon ad platform correctly.

HubSpot’s Cliffoed Chi says, “Even though we’ll be describing five unique types of Amazon advertisements that all have different best practices, here are three general tips for shaping a successful Amazon advertising strategy.

1. Determine your goals.

Whether you want to drive more sales or boost brand awareness, Amazon allows you to align your targets with your goals. For instance, you can deem your Advertising Cost of Sales (ACoS) as your metric of success if you’re focusing on driving more sales. Alternatively, you can deem impressions as your metric of success if you’re focusing on boosting brand awareness.

2. Choose the right products to advertise.

Advertising your most popular products gives you the best chance to convert clicks into purchases. You should also make sure these products are in stock and priced competitively”.

The Ultimate Guide to Amazon Advertising

HubSpot

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