Influencers bring a promising opportunity to reach out to the groups of people whom we see our prospective customers. While choosing right influencer for your promotional efforts you need to be careful about several things.

ClickZ contributor Tiffany Delmore has shared three ways to improve your influencer marketing and get desired results.

On ‘What’s working in influencer marketing’ Delmore says, “Influencers create trust in your brand. They can do that by
circumventing the traditional advertising approach, which comes off as
pushy and inauthentic to many of today’s consumers. And influencer
marketing does seem to be working to drive sales.

Twitter, for example, has reported that almost 40 percent of its users have been persuaded to purchase something after reading an influencer’s tweet.

Influencers target an already interested audience. Followers trust their opinions, so your brand is presented in a favorable light from a familiar face”.

Read the three strategies by following the link below.

Influencer marketing tips: 3 ways to rethink your strategies

ClickZ

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