It is a question anyone face while deciding the social media marketing strategy for the business. Both the platforms have been around for a long time now and have created a dedicated user base so it becomes difficult to choose the best out of them.

HubSpot contributor Caroline Forsey has posted a detailed article to guide marketers on whether to choose Facebook or Twitter for their business.

Forsey says, “To start, let’s consider the potential demographic your business could reach on each platform.

The total number of U.S. adults who use Twitter is 24%. By comparison, Facebook undoubtedly reaches a wider demographic, with nearly 70% of U.S. adults on the platform.

Twitter typically appeals to a younger demographic — 40% of Twitter users are between the ages of 18-29, while less than 20% of people ages 50 and up use the platform.

While Facebook also appeals to the 18-29 age group (attracting over 80%), it proves more popular for an older demographic, as well. 65% of people ages 50 and up use Facebook”.

Twitter vs. Facebook: Which Platform Should Your Business Be On?

HubSpot

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