Tips to Write a Strong Product Description Page
Your product description page should provide in-depth information about the product yo have on offer. It should be a one stop place for your prospects to learn everything about your product, its price and other details.
Portent contributor Ian Lurie has shared a comprehensive article on writing a great product description page.
Lurie says, “Every web-browsing human being reads a product description, almost
every day. Most product descriptions are eye-bleeding horrors of lousy
copy and unclear information. That means some of the most-read digital
content is some of the worst.
We can do better.
This is my sort-of-system for better product descriptions. Use as you see fit.
Two Kinds Of Descriptions
You’re writing two product descriptions:
- The SERP snippet, to improve rankings and generate clicks
- The product description page, to generate sales
Both impact rankings. But writing just for rankings will kill sales, and vice-versa. You have to find the right balance”.
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