Video has been used by marketers to promote and market their products and services. It has proved to be a very useful way to reach out and persuade people to make purchases. Content Marketing Institute contributor Joe Forte has shared five types of video you should add to your social media marketing. Forte says, “Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration. 1. Live videos If you have a significant... [...]

There are several Captcha engines available with technologies such as solving an equation, copying a character string or the one invented by Google, checking a checkbox. On the question and answer site, Quora, recently someone asked, “Why can’t bots check ‘I am not a robot’ checkboxes?” You have seen those boxes. We all have checked them from time to time. On Quora, someone took the time to give a detailed answer to the question, and the extent to which Google goes to assure that robots don’t sneak through is amazing. It’s worth 5 minutes to understand... [...]

How well does your site rank in Google? Well, that’s a trick question. There’s no such thing as generally ranking in Google or any other search engine. You have to ask “How well do you rank for some particular keyword?” Pick a keyword that is important to your business. Depending on what business you are in, it could be “classic Chevrolets”, “video software”, “web conferencing tools”, or anything else related to your business. Now, you have a question that has an answer; the generic question does not. But the issue is even more complex.... [...]

Buffer’s Brian Peters has published a podcast sharing the findings from a study comparing the performance of vertical video vs. square video. Peters says, “While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square... [...]

When it comes to social media marketing, you need to equally divide your efforts among all the major platforms. Also you need to study and find out the right time to post on all the social platforms. To help you score better on Instagram, HubSpot contributor Clifford Chi has published an article highlighting the best time to post on Instagram in 2019. Chi says, “On average, the best time to post on Instagram is between 2 PM and 3 PM CDT. However, the level of engagement you get can change dramatically depending on what day of the week you post. The best day to post on Instagram is Thursday,... [...]

Content is the heart of marketing today. But it is difficult to create fresh content for all your marketing and promotional efforts. One of the ways you can continue to grow your marketing efforts is by re-purposing your already existing content. The Blog2Social’s Monika Zehmisch has shared an infographic highlighting five ways you can re-purpose your content. Blog2Social Infographic You can download the infographics from the following link. 5 Killer Tactics to Re-purpose Your Blog Content Blog2Social  [...]

In the era of digital marketing it is important to stay connected with people connected with your business. A well-planned marketing community could serve a great purpose in this direction. Entrepreneur contributor Sumit Ghosh has shared seven advantages of having a marketing community. Ghosh says, “Just as the growth of the Internet has encouraged companies to embrace social media, so, too, has the fostering of marketing communities become more prevalent. Marketing communities are the venues where new ideas are expressed and fostered, where you learn things, meet new people and even find... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]

The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET. The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they are in their journeys—and conversational marketing can help. You’ll learn: Engage with prospects at any stage of the buying journey Understand... [...]

AdWeek is hosting a webinar on ‘The Definitive Approach to Advanced Media Measurement’ on Wednesday, February 27, 2019 at 1.00 pm ET. The AdWeek team says, “Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.  Join Tom Riordan, Adobe’s... [...]