It is important to embrace social media platforms to boost your sales and marketing efforts. With right social channels you can reach maximum number of people online and improve your business. While using social channels for doing business, you need to be careful about the correct use of these tools and the ways you can use them. Social Media Today contributor Rachel Strella has shared social media dos and don’ts for 2019. Strella says, “How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Observe these dos and don’ts. The... [...]

Social media marketing needs constant innovation which helps you boost your follower’s interest in what you are sharing. You can do it with a set of tools that can help you touch upon various aspects of the social marketing. The Social Media Daily contributor Aleh Barysevich has shared 10 social media marketing tools to help you improve your marketing in 2019. Barysevich says, “Social media marketing is an extremely multifaceted field with every aspect requiring a lot of work. You probably know that. That’s why most of us use a whole set of tools to analyze, create, advertise,... [...]

Paul Ponna is releasing new software later this week, called ChatterPal. It merges cutting-edge “Interactive 3D Avatar” technology with AI-based “SMART Chat Automation” to deliver results that no typical chat application can. Your chats can take advantage of over 100 Text-To-Speech voices in 25 languages. As you might have guessed, ChatterPal takes advantage of the Alexa Amazon voices, just as Script Vocalizer did earlier this month. You can use these chatty avatars (which have many customization options) to offer coupons, book appointments, take custom orders, offer customer... [...]

Your search engine rankings depend on multiple aspects and website speed is one of the crucial factors that influences your SEO. Yoast’s Jono Alderson has shared an article highlighting the impacts of your site’s speed on SEO. Alderson says, “Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for content to appear, being unable to interact with a page, and even noticing delays creates friction. That friction costs not only time, but also money. Research from as far back as 2016 showed that 53% of... [...]

Google defines Google Tag Manager as “a tag management system that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app”. You can connect your site with the tag management system by installing GTM on your site. Absolute contributor Ben Austin has shared an article highlighting the important features of GTM. Austin says, “While Google Tag Manager is easy to use, there are a few things that you will need to understand. These are containers and triggers: Containers In order to set up Google... [...]

An eMarketer report has stated that in 2019 the US digital ad spend will surpass the traditional advertising and reach $129.34 billion. According to the report, the mobile will account for two-thirds ($87.06 billion) of digital ad spend this year. The following images shows the prominent digital ad players and their dominance. You can read more detailed report on the following link. US Digital Ad Spending Will Surpass Traditional in 2019 eMarketer  [...]

Images and video play a vital role in delivering the right message to your prospects and customers. And the emergence of infographic has enables us to pack tons of information in a single image for better results. HubSpot contributor Lindsay Kolowich has shared a short guide to quickly creating infographics. She has shared shared 15 infographic templates. Kolowich has covered the following infographic creation steps: Identify the audience for your infographic.Collect your content and relevant data.Choose your desired infographic template.Download your template to PowerPoint.Customize... [...]

In two-tiered search engine results page (SERP) strategy you try to display your product or service at the top and down the page. MOZ team has published a video featuring Will Critchlow on the impact of a Two-Tiered SERP on your content marketing. The MOZ team says, “If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent”. What a Two-Tiered SERP Means for Content Strategy MOZ  [...]

The Business 2 Community team is hosting a webinar on ‘Finding the Winning Formula for Your Growing Brand’ on Thursday, March 7, 2019 at 2.00 pm EST. The B2C team says, “In this webinar, we’ll discuss how to up-level your marketing strategy to fuel growth by aligning teams and budgets, finding the right level of personalization and collaboration, developing multi-channel marketing programs + more! Key Takeaways How to incorporate integrated marketing & PR in your growth strategy, no matter the stageSteps to take for aligning and integrating teams, departments,... [...]

The Digital Marketing Depot is hosting a webinar on ‘How to Prepare for a Successful Marketing Analytics Implementation ’ on Tuesday, February 26, 2019 at 1.00 pm EST. The DMD team says, “Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join our expert as he discusses best practices that will pay dividends... [...]