Your content should have two prominent things – quality and search optimized content. The articles and blog posts you publish play major role in getting traffic to your sites which makes it necessary to have a focus on SEO. Search Engine Watch contributor Ann Smarty has shared four tools to help you better structure your article for SEO and usability. Smarty says, “Here are four factors to consider when creating effectively structured content, and tools to use for each. 1. How to use your HTML headings HTML headings are nothing new. In fact I was blogging on them over a decade ago... [...]

One of the biggest problems that the marketers are facing online today is click fraud. As we know – Click fraud occurs on the Internet in pay-per-click online advertising and creates a huge loss on the part of advertisers. Search Engine Watch contributor Mike Ncube has shared three common types of click frauds and how to tackle them. Ncube says, “According to Click Guardian $7.2 billion was lost to click fraud between 2016 and 2018. That’s a staggering amount that millions of advertisers are losing to fraudsters and click errors. So what is click fraud? According to Google... [...]

Freemium is an interesting word. It’s a “neologism” (look it up) that describes a business model many online marketing companies (especially small ones) are using. It’s a combination of “free” and “premium”. The idea is that the company offers a free product. That product is useful and can be used as long a the user likes. In addition, the company offers a premium version of the product for sale. Some customers of the free version decide they want the extra features only available in the premium version and upgrade. The goal, of course, is that the... [...]

The ClickZ team has released a new report titled ‘SEO: The complete strategy guide’. It aims at helping the marketers to develop and implement a strong SEO strategy. ClickZ team says, “Ever wonder how to get your website to show up in search results? You’re not alone. It’s a question most online store owners ask once their website launches and they’re ready to do business. We know when internet users search for a product they never look beyond the first page of results. This is why SEO has become critical to the success of any website. Download this white paper and find... [...]

ProBlogger’s Darren Rowse has published a podcast on ‘A Step-By-Step Guide to How I Write a Blog Post’. Rowse says, “Today, I want to walk you through my step by step process for writing a blog post! I get asked about this regularly over in the ProBlogger podcast listeners Facebook group. So today I put together some notes on the workflow I use and want to run you through. Before I do – and speaking of the Facebook group – I wanted to let you know that I’ve shared some exciting news with members of that group  in the last week – particularly about an event... [...]

HubSpot contributor Clifford Chi has shared a list of seven website builders to help marketers build great sites in 2019. Chi says, “There are affordable, intuitive website builders that can help you develop a robust website without any coding knowledge. And we’ve rounded up the seven of the best ones for 2019 below. 1. WordPress Powering over 30% of the websites on the internet, WordPress is arguably the most popular website builder out there. Whether you want to develop a website for your business or your own personal projects, you can use WordPress’ intuitive editor to build an entire... [...]

With a strong website it becomes easy for us to gain the customer trust. It also works as one of the influential aspects of our marketing efforts. The Rainmaker team has published a podcast ‘Understanding the Lifecycles of Your Website’ featuring Pamela Wilson. Sonia Simone says, “Our one-time colleague Pamela Wilson literally wrote the book on content marketing — and she’s followed that up with a new book about mastering content strategy. In this 25-minute episode, Pamela and I talk about: The natural lifecycles that websites go through, and how to know where you are today. Some... [...]

Search Engine Optimization (SEO) is one of the most required skill for growing your business online. With proven SEO strategies you can win more leads from the search engines. Ahref contributor Rebekah Bek has shared a seven-step tutorial to help marketers learn and practice effective SEO strategies. Bek says, “When I first started learning SEO, I was very nearly frightened off by terms like crawlers, backlinks, anchor text, nofollow vs. “dofollow,” white‐hat vs. black‐hat… the list goes on. The industry seems to be plagued with technical jargon and complicated concepts,... [...]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to: Pinpoint quantifiable metrics for each influencer campaign Create a winning strategy for influencer selection, blending influencer and audience demographics with... [...]

AdWeek is hosting a webinar on ‘5 Steps to Instagram Social Analytics Success: Understand and Act on Insights’ on Thursday, February 28, 2019 at 1.00 pm ET. The AdWeek team says, “Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides. And hear how brands like Ikea, Nike and BirchBox have leveraged deep, real-time Instagram data to... [...]