AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET.

The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to:

  • Pinpoint quantifiable metrics for each influencer campaign
  • Create a winning strategy for influencer selection, blending influencer and audience demographics with historical performance data and category-level benchmarks
  • Utilize organic engagement data to inform your paid strategy
  • “.

You’re Measuring Influencer Marketing Wrong

AdWeek

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