The MarketingProfs team has published a new video on ‘Neuroscience and Marketing Storytelling: Context Is Everything’.

Luc Benyon says, “In this, the fifth and final video of the Context Is Everything* series of interviews, Jennings explains how the brain responds to various elements of stories.

For example, when a story establishes stress, our brains release
cortisol—attracting us to the story. When the stress is over, the story
is resolved; we then exude dopamine—which rewards us. Jennings explains
how this powerful combination of hormones is inextricably linked to
storytelling—and that marketers can capitalize on it.

What’s just as important about stories is that they are inseparable from the environment that surrounds them. And That fact has important bearing on digital marketing”.

Watch the video by visiting the following link.

Neuroscience and Marketing Storytelling: Context Is Everything

MarketingProfs

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