HubSpot has published the ultimate guide to Google Ads for 2019. This guide offers a comprehensive overview of PPC terms and bidding strategies. It also shares the best practices to create effective advertisements on Google Ads in 2019.

Here’s what HubSpot’s Christina Perricone says on Google Ads: “Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads.

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click, where you (the advertiser) pays per click (PPC) or per impression (CPM) on an ad. The better your ad campaign, the more clicks you generate, and the greater your probability of obtaining a new lead or customer”.

The Ultimate Guide to Google Ads for 2019

HubSpot

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