If you are not considering Reddit for your marketing, you need to thing again as Reddit is ranked sixth most visited website in the United States. And obviously – more visitors means more exposure.

To help you start advertising on Reddit, Social Media Examiner team has published a guide called ‘How to Market on Reddit: A Guide for Businesses’.

Marshal Carper says, “If you plan to market on Reddit, you should adopt the following best practices:

  • Be a member first. Few people trust a brand-new user account with no posts save for the ones made to promote products or services. Be a genuine participant before you start marketing and immerse yourself in how things work, from comment threads to inside jokes.
  • Give more than you take. Most Reddit communities ask that you contribute 80% of the time and only self-promote 20% of the time. Depending on your content and your target community, that ratio can go up or down.
  • Post original content and engage in a genuine way. You won’t find marketing success on Reddit if you repurpose your daily Facebook post and dump it into a subreddit”.

How to Market on Reddit: A Guide for Businesses

Social Media Examiner

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