Your Google Rank Doesn’t Matter Anymore [HubSpot]
HubSpot contributor Matthew Howells-Barby has published an article titled ‘Your Google Rank Doesn’t Matter Anymore’.
The article highlights the inaccuracies of keyword rankings and its implications.
Matthew says, “Just six or seven years ago, we had so much more information on the keywords users were searching to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool.
The first major update that changed this was Google’s move to encrypted search and the dreaded appearance of “not provided” within Google Analytics. This means you can no longer find out which keywords are bringing in the organic traffic your website is receiving”.
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