Strategies to Improve Your Email Open Rates
Your email marketing success depends on the response you get from the subscribers. It is important to achieve higher email open rates to get ROI from your campaigns.
AWeber contributor Lauren Willard has shared an article highlighting the ways to get better email open rates using email preheaders.
Willards says, “Below are four ways to write an email preheader that will skyrocket your open rates.
#1: Sum up the content inside
Add more context to your subject line
with your preheader text. In it, give a short summary of what the
reader can expect to find inside the message. This may further entice
your subscriber to click on the message so they can read the full
content.
Example: Google Home
Subject line: Lauren, welcome to your Google Home Mini
Email preheader: 3 ways to get the most out of your new Mini
#2: Request an action
Use the email preheader to make your readers take an action. Tell them what you want them to do”.
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