How to Improve Keyword Rankings?
Your selection of keywords plays an important role in getting your websites indexed in the search engine results. Link building is also an important element that works to influence the search engines.
SEMrush contributor Blake Smart has shared an article on improving keyword rankings with the help of internal rankings. Here internal rankings refers to the pages other than your home page.
Blake says, “Below, I will outline how you can use tools provided by SEMrush to identify keywords for anchor text, use Google to find linking opportunities, and create spreadsheets to track your progress. Let’s get started!
Use Bubble Keywords to Identify Keywords for Internal Linking
The first step when trying to get your internal linking strategy started is identifying the bubble keywords/pages that you should be using to create these links.
But wait, what are bubble keywords? As an account manager and former SEO Specialist at Directive, I was taught to define “bubble keywords” as the keywords a site ranks for that are just outside of the top-valued positions on the search engine results page or SERP. There are essentially three types of bubble keywords:
- Keywords Just Outside Position 1 (positions 2 & 3)
- Keywords Just Outside Positions 1-3 (positions 4 -10)”.
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