Guide to Using Google AdSense
Google AdSense is one of the most used advertising program offered to the webmasters by Google. It is easy to start publishing your AdSense ads with a little experience.
QuickSprout contributor Lars Lofgren has shared a short guide to using AdSense on your website.
Lofgren says, “AdSense is based on a bidding system, which is referred to as an “ad auction.”
Advertisers determine how much they are willing to pay for their ads to be displayed by setting a maximum bid price. Google automatically connects advertisers with publishers who have relevant users for the advertisements.
For example, if you run a blog for new mothers about getting through that first pregnancy, your website visitors won’t see ads related to skateboarding targeted at teenage boys.
If more advertisers bid to be displayed on your site, bids will increase as well in order to stay competitive. In this case, you’ll be able to earn more money as a publisher”.
Comments are closed.
