Glossary of Link Building Terms
The Search Engine Journal contributor Julie Joyce has shared ultimate glossary of useful link building terms.
Joyce says, “Do you ever hear link building terms casually thrown around and wonder what they actually mean?
If so, this guide is for you.
Here’s an alphabetical list of link building terms you should know.
Anchor Text
This is the text inside of the anchor element and the keyword(s) that you click on in order to go to a target page.
Algorithm Updates
We are almost always referring to Google when we speak of algorithm updates. For a list of major updates see History of Google Algorithm Updates. Basically, this just means that something has changed in the way Google looks at sites”.
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