We recently shared six steps to make your blog posts popular.

The Blogging Wizard contributor Adam Connell has shared some useful tips to help you make your blog more effective by creating persona-driven content .

Connell says, “Before we go into what makes persona-driven content, you need to create a persona for your ideal reader. Or several – that’s up to you. But let’s stick to one to start with.

What exactly is a persona?

A persona is a snapshot of your ideal reader. Some refer to it as an avatar.

This persona will include details about the challenges your ideal reader will face, what they value, where they hang out online and more.

The idea is simple:

To help you understand your ideal reader in a way that allows you to create content that’s tailored to them”.

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