Bloomberg’s Spencer Soper has reported that Amazon is going to start showing videos ads in its mobile app search results. With this step, Amazon is set to target $129 billion digital advertising market dominated by Google and Facebook.

Soper says, “The brief video spots appear in response to search results on the shopping app, valuable space for advertisers since people searching for products on the app have a higher propensity to buy than those scrolling through Facebook or watching videos on Google’s YouTube.

Amazon has emerged as a fast-growing challenger in the digital advertising market since it captures 50 percent of all online sales in the US. Amazon’s digital advertising market share will grow to 8.8 percent this year from 6.8 percent in 2018, according to EMarketer Inc. Market-leader Google will see its share slip to 37.2 percent from 38.2 percent”.

Amazon to Launch Mobile Ads, in a Threat to Google and Facebook

Bloomberg

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