Everything You Should Know about LinkedIn Advertising
Social media advertising is beneficial in improving your sales and branding. The social channels let you connect with the specific audiences.
And when it comes to advertising on LinkedIn, you get an opportunity to promote your products and services to the professionals.
The WordStream contributor Mary Lister has shared ‘LinkedIn Advertising Cheatsheet’ to help marketers create their LinkedIn accounts and make their advertising efforts rewarding.
Lister says, “First things first, if you are going to advertise on LinkedIn, your company needs to have a LinkedIn company page to publish content. Once you have that all set up, you can dive into the specifics of LinkedIn Ads. Don’t worry – I’m here to help with those.
In this guide to advertising on LinkedIn, I’ll review everything you need to know to get started, including:
- Each type of ad LinkedIn offers
- What remarketing options LinkedIn Advertising supports
- How to target your audience on LinkedIn
LinkedIn Ad Types
Like other social advertising platforms, LinkedIn ads come in a variety of flavors. And, like other platforms, you should be selecting your ad format based on the overall action you want to drive. LinkedIn ads support brand awareness, website visits, engagement, video views, lead generation, site conversions, and job applications”.
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