Seven-Step Guide to Use Google Tag Manager
Google has launched Google Tag Manager (GT) to help webmasters manage and deploy marketing tags (snippets of code or tracking pixels) on their websites without modifying the site code.
The biggest advantage of Google Tag Manager is – the flexibility it offers to everyone for managing the code without much technical expertise.
The Marketing Unicorn contributor Kostas Papageorgiou has published a seven-step guide to help marketers easily install and use Google tag Manager.
Papageorgiou says, “Google Tag Manager is a marketer’s best friend. It’s the go-to solution for adding tracking codes, pixels and scripts to your website.
Adding them manually through plugins or directly into your HTML may seem the obvious way to go. But when they start to pile up, managing them can quickly become a tedious task. You’ll need to test them manually and update them when a new version comes out.
What’s more, the more code you add to your website, the slower it loads. For more details on how page speed can impact your performance, check out: How To Optimize Your Page Speed For Conversions And SEO
Luckily, Google Tag Manager helps you to manage all of your tags in one place efficiently. So instead of you rushing to the IT department to add a Facebook Pixel to your website and waiting until to gets added to the sprint – you can just add it by yourself”.
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