The eMarketer team is hosting a webinar ‘Content Across the Lifecycle—How B2Bs Use Content as a Marketing and Sales Tool’ on Thursday, April 4, 2019 at 1.00 pm ET.

This webinar will be presented by Jillian Ryan, principal analyst at eMarketer, Ted Lesher is the managing director of BrandMaker, Inc. and
Lauren Fisher, principal analyst at eMarketer.

The eMarketer team says, “In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire lifecycle; from the top of the funnel, through purchase and even as part of the renewal stage.

Join this live-video webinar, made possible by BrandMaker, to learn:

  • Common frameworks for developing a customer lifecycle and journey map
  • Brand examples of how to create and share content throughout the different stages to drive desired buyer or customer behavior
  • Plus! Ted Lesher, managing director at BrandMaker, joins the conversation
  • Ask questions, and interact with eMarketer’s community—your marketing peers and industry leaders”.

Content Across the Lifecycle—How B2Bs Use Content as a Marketing and Sales Tool

eMarketer

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