Facebook is one of the most preferred social network for running your ads. With a variety of advertising options it fits with your budgets too.

The Social Media Examiner contributor Luke Heinecke has shared four ways to help you reduce your Facebook advertising cost.

Heinecke says, “A number of factors influence how much your Facebook ads cost. Having a solid understanding of these factors can help you pay less for your Facebook ads and get better results.

Here are the factors that make the biggest impact:

  • Ad placement: All ad placements have a different CPC and impression. This means you can eliminate high-cost, low-performing placements to improve results.
  • Relevance score: Your relevance score has a direct impact on how much you pay and how often your ad is shown. The higher your score, the less you’ll pay and the better your results will be. Note: Facebook will soon replace the relevance score with three new relevance metrics.
  • Bidding strategy: Each Facebook bidding strategy comes with its own unique advantages and disadvantages. You can prevent unnecessary, expensive clicks by setting a bid cap or target cost”.

How to Lower Your Facebook Ad Costs: 4 Tips

Social Media Examiner

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