Seven Ways to Make Your Prospects Respond
Acquiring new prospects and turning them into customers requires a combination of quality product and a strong marketing strategy.
By understanding the human psychology you can improve your conversion rate.
The HubSpot contributor Jeff Hoffman has shared seven ways to help you make the prospects respond.
Hoffman says, “If a prospect becomes unresponsive, don’t waste time beating yourself up or trying to uncover the reason — here’s how to follow up with a prospect to re-engage them and get the deal rolling once more.
1. Don’t refer to the past.
Although reps should continue to pursue prospects gone quiet, it’s important they don’t call attention to their buyer’s silence. By starting an email with “I sent a message on Tuesday, but haven’t heard back from you, or “I called but have not received a return call, you don’t spur your prospect into action — you just make them feel guilty. And what do people do when they feel guilty? Avoid the situation.
If you want to hear back from your buyer, don’t mention the fact that they haven’t gotten back to you in a while”.
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