How marketers are driving strong business growth through data-driven marketing transformation [Report]
The Google team has published a report on’How marketers are driving strong business growth through data-driven marketing transformation’.
This report highlights how organizations are using data-driven marketing to grow their business.
The Google Marketing Platform team says, “Every day there are hundreds of chances for brands to engage with customers digitally.
Only 2% of businesses make the most of these opportunities using data-driven marketing to create useful, relevant experiences at multiple moments across the purchase journey. Yet, these best-in-class brands see up to 20% more revenue and 30% more cost savings as a result1.
New research from Boston Consulting Group (BCG), commissioned by Google, now reveals how the most successful marketers are getting these impressive results.
Download the full report to see how you can realize the true potential of digital marketing transformation to drive your business growth”.
How marketers are driving strong business growth through data-driven marketing transformation
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