Your website’s landing page serves as the entry point for your visitors. With right strategies you can turn your landing page into a lead generation machine.

HubSpot contributor Hartley Brody has shared eight landing page best practices to help your generate more leads by optimizing the landing pages of your websites.

Broday says, “When looking to optimize your website for lead generation, landing pages are especially great targets, since a high-ranking landing page will almost certainly drive new leads for you each month. After all, that’s what landing pages are for: to help the people who are already looking for your information actually find it in a portable, downloadable format.

Let’s walk through some of the most important parts of a landing page that you should be focusing on from an SEO standpoint so you can start turning your landing pages into long-term conversion points for your business.

1. Create a short but keyword-optimized page title.

The most important element for any on-page SEO is the title of the page, according to data from Moz. The page title is the description of the webpage that shows up at the top of your browser”.

How to Optimize Your Landing Pages for Long-Term Lead Generation

HubSpot

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