The Buffer contributor Brian Peters has shared a new podcast episode titled ‘The Art of Copywriting: How to Write Better Captions that Get Engagement’.

Talking about the podcast, Peters says, “What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter

While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined.

A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.

From specific writing techniques to the psychology behind bringing your stories and captions to life, you’ll leave today’s episode with several new copywriting tactics and strategies to try”.

The Art of Copywriting: How to Write Better Captions that Get Engagement

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