AdWeek is hosting a webinar on ‘Measure the Effectiveness of Pandora Advertising’ on Thursday, April 4, 2019 at 1.00 pm ET.

The AdWeek team says, “Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences through the services’ many ad solutions including audio, video, display and sponsored content. But how can you gauge the impact of your Pandora advertising efforts? 

Hear directly from leaders at Pandora and Nielsen, who will share the findings from a recent Pandora marketing mix study, demonstrating how the platform drives positive return on ad spend and positive business impact. You’ll find out:

  • Findings on the impact of Pandora advertising on sales for consumer packaged goods
  • How campaigns on Pandora can contribute to better overall sales impact and efficiency across the media mix
  • Why marketing mix modeling plays a critical role in a modern performance return”.

Measure the Effectiveness of Pandora Advertising

AdWeek

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