While approaching your prospect for the first time you need to sound authentic in your approach. And emailing is the best way to start communicating with your prospects.

HubSpot contributor Aja Frost has shared 20 expert opinions on the strategies you should follow while reaching out to your prospects for the first time.

Frost says, “For years, there’s been a debate raging in the sales community: When reaching out to a prospect for the first time, should you call or email?

After all, first interactions with prospects are key — you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting. If you don’t use the right medium, they’ll be less receptive to your message (and that’s assuming they engage at all).

Luckily for sales reps everywhere, more than 20 sales experts and practitioners on Quora decided to weigh in.

When In Doubt, Email First

The majority of experts recommended starting with an email. “An initial email usually makes more sense because it doesn’t require [the prospect to] answer at the moment they receive it,” writes Robert Graham, author of Cold Calling Early Customers.

Plus, as others pointed out, you can use an email as a reason to call”.

The Best Way to Reach Out to a Prospect For the First Time, According to 20+ Sales Experts

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