To continue performing well in the search engine results, you need to update your SEO policy regularly.

The MarketingProfs contributor Luke Budka has shared ten SEO health checks you can run to keep your SEO strategy strong.

Budka says, “This article outlines 10 health checks of indicators we include at our firm as part of clients’ long-term SEO strategy, along with suggested check frequencies (there are no hard-and-fast rules on frequency; every company will have a different requirement). All examples are based on issues we’ve actually encountered.

1. Search Console health check
Frequency: weekly

Search Console information is as close as you’re going to get to understanding what Google does and doesn’t want. It’s advice straight from the horse’s mouth. Though it contains lots of useful info (checked your average page CTR against site outliers recently, for example? Need to swap up your meta descriptions to make them more compelling?), reviewing the Coverage and Performance sections and any messages related to slow loading pages is essential”.

10 Recurring SEO Health Checks You Need to Be Doing

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