Three Reasons You Should Integrate SEO and PPC
The Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing, though work differently, aim at one thing – increasing your website traffic.
The SiteVisibility contributor Sean has published an article advising the marketers to integrate their SEO and PPC efforts to perform better in search engine marketing.
Sean says, “Read on to discover in further detail the reasons why you should consider SEO and PPC integration as part of your digital marketing strategy.
Shared Keyword Data
We all know that keywords are fundamental to any SEO or PPC campaign. A major benefit of an integrated approach to SEO & PPC is that keyword data/insights from each channel can be shared and communicated.
For instance, with PPC it’s possible to see which keywords have already been searched for, clicked on and converted, pretty much instantly. This is extremely useful for when it comes to considering which primary keyword to target, as well as secondary and tertiary keywords for organic campaigns.
Not only will this provide an insight into the keywords that your business’ website should be targeting, it will also reveal keyword ideas for the types of content your website should be creating as well”.
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