Four Ways to Improve Your Content’s Relevance
To make your content marketing campaigns successful you should make it more relevant so that your audience finds it useful.
The Target Marketing contributor Daniel Burstein has shared four ways to help you improve the relevance of your content marketing.
Burstein says, “A common question I get about content marketing is how to find content topic ideas. After a few years, or even a few months of creating content for a company, it is all too easy for everyone from the marketing director to the junior content writer to hit a wall.
After all, what else is there to possibly say about elevator controllers or general liability insurance? When you’re in a rut for content ideas, try localizing your content.
Learning From Localized New Stories
When you first hear about content localization, you might have your marketing hat on and think about simply translating copy for international markets”.
Want to Increase Content Marketing Relevance? Try Localizing Your Content
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