Here’s Why Your Content Marketing Needs an Audio Strategy
Audio is an incredible tool that can take your content marketing to next level. Marketers have been using podcasts for enhancing their more prospects online.
The Content Marketing Institute contributor Dennis Shiao has published an article highlighting the reasons why your content marketing needs an audio strategy now.
Shiao says, “According to Tom Webster, senior vice president, strategy and marketing at Edison Research, audio is a powerful medium underused by content marketers. Tom notes that the path to brains via the ears (i.e., sound) is faster than the path through the eyes (i.e., sight).
It’s a more primal path. “When you hear a baby cry or when you hear someone scream, it instantly goes into your brain and you understand that this is something that is grabbing you on multiple levels,” Tom says.
Why content marketers need an audio content strategy
Podcasting is not a holistic audio content strategy. It’s a start, but a comprehensive strategy goes well beyond it. Let’s consider the data Tom shared to convince us of the need for an audio strategy”.
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